Before we dive into the 8 types of graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.
Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form.
Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
Whether you are an aspiring designer or seeking design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job.
The 8 fundamental types of graphic design are:
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Visual identity graphic design
Marketing & advertising graphic design
User interface graphic design
Publication graphic design
Packaging graphic design
Motion graphic design
Environmental graphic design
Art and illustration for graphic design
1. Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
types of design example: visual identity design
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types of graphic design example: classic visual identity brand design
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types of design example: modern visual identity design
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types of graphic design example: modern visual identity design
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Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.
types of graphic design example: a modern logo and brand design
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Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
2. Marketing & advertising graphic design
When most people think of graphic design, they think of designs created for marketing and advertising.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
types of graphic design example: marketing material design
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types of graphic design example: truck ad design
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types of graphic design example: banner ad design
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types of design example: marketing design
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Examples of marketing graphic design
Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Infographics
Brochures (print and digital)
Vehicle wraps
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
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