Graphic design sounds like a simple job, but it can encompass a lot. Not every designer is good at every medium, and customers often discover this the hard way.
If you run a business or especially an agency, you’ll need a wide scope of different design projects completed on a regular basis. This allows you to build brand recognition, attract customers, demonstrate professionalism, and ultimately raise revenue.
In this blog, we’ll cover the gamut of services provided by graphic designers you can order beginning with the obvious and continuing to more creative options you may not have thought of.
Table of Contents
Logo design
Brand identity design
Website design
UI/UX design
Print design
Social media graphics
Business card design
Packaging design
Infographic design
Letterhead and stationery design
Banner and signage design
Icon design
Typography design
Book cover design
Magazine layout design
T-shirt and merchandise design
Illustration
Product label design
Menu design
Presentation design
Email newsletter design
Vehicle wrap design
Trade show booth design
User manual design
Digital ad design (banners, display ads, etc.)
Annual report design
CD cover design
E-book design
Invitation and greeting card design
Photo editing and retouching
Brand guidelines creation
Motion graphics
3D modeling and rendering
Visual content for e-learning
Environmental graphics (signage, wayfinding)
Virtual event graphics
Webinar slide deck design
Podcast cover art design
Custom illustrations for digital products (icons, avatars)
Social media advertising design
Billboard design
Packaging prototypes
Architectural visualization graphics
Storyboarding
Art direction
User interface animations
Graphic Designer Role
Here are the responsibilities expected of a graphic designer as part of your team:
Provide creative ideas – A graphic designer should be part of the creative process, from start to finish. Even if they’re new to your company, asking for their input is vital as they can provide insight into creating compelling designs.
Craft visuals – A graphic designer’s main role is to create the visual assets needed to help your company grow. They can work on the logo, social media posts, website graphics, email designs, and more!
Communicate branding visually – The graphic designer is also responsible for communicating your branding to your target audience and creating the visuals.
Revise designs – If the designs need more work, the graphic designer should be able to improve them to ensure that they meet brand standards and are engaging for the target audience.
Graphic design is a broad field for one graphic designer to work on. That’s why some graphic designers specialize in social media, ad, and brand design, among many others. You can find at least one graphic designer under its many branches. However, what can graphic designers specialize in? Plus, what can graphic designers offer? Check out the comprehensive list below!
Graphic Design Services
Logos come in all shapes and sizes – typically circle, square, or triangle. But more importantly, a logo should be clear, distinctive, and aligned with the brand’s identity. It needs to look good at any size and work across digital and print platforms. A strong logo captures the essence of the company while being simple enough to be memorable.
Brand identity design
Branding is more involved than most people realize. Simply throwing together visual elements can leave your audience confused or disengaged. Building a strong brand identity means unifying colors, typography, logos, imagery, and tone into a cohesive visual story — one that reflects your values and resonates with your audience at every touchpoint.
For example, Apple is a prime example of a powerful brand identity. From its minimalist logo to the clean design of its products and website, every element aligns perfectly to communicate simplicity, innovation, and sophistication, creating a memorable and consistent brand experience.
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