Web design is the creation of websites and pages to reflect a company’s brand and information and ensure a user-friendly experience. Appearance and design are incorporated as vital elements whether you’re designing a website, mobile app or maintaining content on a web page. Gaining web design skills can help you in applying for roles where your creativity could help a business improve their brand, their message and their bottom line.
In this article, we take a look at web design, including what web designers do and the common web-designing elements they work with and use.
What do web designers do?
Web design identifies the goals of a website or webpage and promotes accessibility for all potential users. This process involves organizing content and images across a series of pages and integrating applications and other interactive elements.
The professionals who perform this process are called web designers, and their job includes the following duties:
Selecting easy-to-read fonts
Choosing attractive color schemes that also enable easy-to-read fonts
Implementing a brand's identity into the colors, fonts and layout
Creating a map of the website's structure to ensure intuitive navigation
Placing images, logos, text, videos, applications and other elements
Using coding languages, such as HTML and CSS, to create layouts and to style pages
Making optimized versions of websites and pages both for desktop and mobile viewing
There are two common web design methods: adaptive and responsive design. In adaptive design, the website content is created using standard screen sizes as the frame for the layout.
In responsive design, content moves dynamically according to the screen size. Web designers use the various steps of the general web design process to employ these design methods depending on their client or employer's preferences and goals for the site.
Learn more: Learn About Being a Web Designer
What are the elements of web design?
The web design process allows designers to adjust to any preferences and provide effective solutions. There are many standard components of every web design, including:
Layout
The layout of the website is how the material is displayed on a page. Choosing the layout is an essential task for the designer. It should be simple, intuitive and accessible. Web designers can use blank areas called white spaces to organize the elements of the site with grid-based designs to keep them in order.
Designers can create specialized layouts for desktop screens and mobile devices. Mobile-friendly websites are a necessity because many visitors access websites on their cellphones or tablets.
To ensure a website is ready for mobile visitors, the designer can use a responsive template that adapts to different screen sizes or a mobile-only look that will activate when a non-desktop device connects to the website. A consistent layout between supports contributes to the visitors' trust.
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