Our daily life and every place we go is surrounded by graphic design, from a book cover to a restaurant decoration, on all of these projects there were involved a graphic designer, besides many people think that graphic design is already a single discipline, actually, it contains different field and specializations making it completely different one from another.Buy bestselling books online
The graphic design consists on communicating ideas and solving problems using visual elements as imagery, color, forms, and typography, but the application of it can be really different from one field to another as every design specialization have their own particularity being completely different design a brand logo to create a signage system for an airport or city, that is why I made this post to show you the 9 different types of graphic design.
Branding/Visual Identity Graphic Design
Usually, when people outside of graphic design think about graphic designer it comes to their mind a person who design logos, but, logo design is only a single element inside the Brand Identity Design system, and branding or visual identity of a company is a group of visual elements used to transmit the story, values and voice of the company using visual language.
Brand and identity designers work to create a logo design, graphic elements, color palettes, typography, business cards, imagery, and more elements that the brand will require to transmit its values. Besides the creation of these elements, the graphic designers focused on brand identity design transmit the rules the company should follow regarding the visual elements and how to use them, this information is encapsulated inside the brand style and usage guidelines.
Brand Identity Design Examples
Brand Strategy
Logo Design
Brand Color Palette
Typography
Company Stationery
Brand Guidelines
Big, bold logo designs seem to be re-conquering business and branding designs. According to the research of GS-JJ (a professional manufacturer who helps to integrate your logo design with your products), a few years ago, many customers liked badge logos. Badge logos have found a successful marketing strategy and are often used on pins and custom embroidered patches. As a stylish and personal way of conveying a brand’s identity, this trend continues to this day.
Maybe advertising and marketing design is the most common field of graphic design and most people relate it directly with graphic design, and advertising consists on create graphic assets and imagery for marketing strategies in different media as online advertising, TV spots, or social media publications.
Advertising and marketing designers work to create ads that engage with their target audience to promote and communicate their products in the best ways, that is why they need to have knowledge on graphic design principles, color psychology and have marketing skills to understand the behavior of their target audience.
Advertising and Marketing Design Examples
Print and Digital Advertising
Social Media Ads and Graphics
Billboards
Poster Design
Vehicle Wraps
Pitch Decks and Presentation Designs
Banner Ads
Post a Comment