In school, you'll often learn that graphic design is all about making things look pretty.
However, there's more to graphic design than creating something visually appealing. Graphic designers, in a nutshell, are creative problem-solvers. Graphic design is often thrown around as an umbrella term, but the variations of design beneath that umbrella require a slight variation in skillsets, knowledge, and graphic design software.
Types of graphic design
Whether you're a company looking to hire your first designer or an aspiring graphic designer thinking about specializing in a particular type, this article will help you understand graphic designers' roles in various industries.
If you're interested in starting your career as a full-time or freelance graphic designer, becoming familiar with some of the different types of graphic design will be valuable to your job exploration.
What are the 9 types of graphic design?
Advertising design
Environmental design
Publication design
Motion design
Corporate design
UI design
Web design
Packaging design
Information design
Keep reading to learn more about the different graphic design types, examples, and how the deliverables for each type look like. You'll also learn about the various job titles for each category, average salary, and career outlook.
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1. Advertising design
Marketing and advertising professionals would be nothing without their graphic designers. Creative directors and art directors are responsible for things as small as brochure design concepts for designing small marketing materials like brochures and business cards and large projects like entire advertising campaigns.
Visual content is engaging, and companies rely on effective graphic design in order to tap into the buying decisions of consumers.
These types of designers work with various mediums in order to effectively meet the needs and wants of their clients. While graphic design in the advertising and marketing industries has traditionally been print-centered, it's rapidly expanding to include digital assets.
Understanding how to design for both print and digital is crucial for designers looking to break into advertising so that they can confidently meet the needs and wants of any client.
example of adveritisng design
Source: Epiic
Social media graphics, email marketing templates, and content marketing are just some of the digital uses of marketing and advertising design.
Advertising graphic design examples:
Brochure design
Newspaper and magazine advertisements
Social media graphics
Digital advertisements
Email marketing templates
Infographic design
Job titles for graphic designers in advertising
Illustrators: Illustrators are responsible for conceptualizing and creating images that represent a story or idea and can later be used in advertising content. Illustrators can use a variety of methods to get the results they want, from pencils and paint to digital tools and software.
Average salary for graphic designers in advertising and marketing
According to the U.S. Bureau of Labor Statistics, the median annual wages for graphic designers in advertising and marketing is $57,990 as of September 2023.
The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. It could be higher or lower depending on the job description, years of experience, and location.
Salary.com estimates the salary range of a marketing graphic designer in the U.S.A. typically falls between $35,580 and $63,287.
Career outlook for graphic designers in advertising and marketing
The current job market may lead to more demand for graphic designers in digital marketing. However, the need for graphic designers in advertising and corporate branding may experience a slump in the coming years.
2. Environmental graphic design
Environmental graphic design embraces elements from multiple disciplines in order to connect people to the places they visit. This may sound idyllic, but by combining graphic, architectural, interior, landscape, and industrial design, environmental graphic designers are able to enhance a person’s experience. Improvements are typically done by making the environment more memorable, informative, or easier to navigate.
Wayfinding, which includes signage or visual cues to indicate where people are and where they should be going, is the core purpose of environmental design. However, its uses go beyond that, such as acting as a communicator for organizations to tell a story or relay a meaningful message to visitors.
example of environmental graphic design
In order to create designs with this level of sophistication, those who have environmental design jobs must have an understanding of and experience with both graphic design and architecture.
Job titles for graphic designers in environmental design
Associate designer: Associate designers for environmental design are entry-level graphic designers. This position is a great place for recent graduates to get their feet wet in the world of environmental design.
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